Tourism Strategy

Premier Ranked Tourist Destination
The Premier Ranked Tourist Destination (PRTD) was developed by the Ontario Ministry of Tourism & Recreation (MTR) to provide a framework for tourism destinations across Ontario to define their competitive position within the tourism marketplace on domestic and international levels. Premier ranked is defined as:“A place more attractive than the rest, a place the tourist
should consider first when making travel plans.” Prince Edward County undertook the PRTD process in 2005 when industry leaders as well as the regional economic development authority recognized the need to gain an accurate and realistic perspective on the status of the local tourism industry and begin to understand the implications as it relates to the future.
Read the Executive Summary
Read the Report

Prince Edward County Tourism Development Strategy
This report was commissioned in 2006 to provide strategic direction for the destination marketing and development of “the
County’s” tourism industry through 2010. It provides recommendations on strategic initiatives to be undertaken, an industry alliance structure to allow all of the tourism industry stakeholders to work cooperatively and an approach to raising the necessary funds to implement the strategy.
Read the Executive Summary
Read the Report